http://business.time.com/2013/02/07/why-some-brand-extensions-are-brilliant-and-others-are-just-awkward/ The latest news and commentary on the economy, the markets, and business Sun, 24 Mar 2013 00:00:12 +0000 hourly 1 http://wordpress.com/ http://business.time.com/2013/02/07/why-some-brand-extensions-are-brilliant-and-others-are-just-awkward/#comment-42837 Thu, 07 Feb 2013 20:36:50 +0000 http://business.time.com/?p=69711#comment-42837 Reblogged this on Emily Lewis and commented:
Some companies can get away with having an enormous umbrella of products and brands, such as P&G. Others however fail miserably in the process of trying.

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