Why it went viral: A memorable “story”
These old folks don’t wile away their golden years in bed inside nursing homes. They stay up until all hours of the night, pulling pranks, driving recklessly, going clubbing, and, of course, eating Taco Bell. The story of the law-breaking gray hairs’ night out was one of the more indelible narratives of this year’s Super Bowl commercials. So far it’s been viewed about 1.2 million times and has been shared 130,000 times.