Why it went viral: Elicits strong, positive emotions.
The beermaker’s ad showing an iconic Clydesdale horse growing up and leaving its owner became the most shared Super Bowl commercial in the 24 hours after Sunday’s game. Since it was posted six days ago, it’s already become the third most shared Super Bowl ad of all time. And it’s even threatening to overtake the top most shared ad ever – Volkswagen’s “The Force.” It currently has around a 1:4 share-to-view ratio, according to Unruly, with 1.8 million shares and 6.5 million views. “It’s not surprising the ad is so popular,” says Dan Best, Unruly’s Planning and International Activation Director. “It’s really taken on board the fact that ads which elicit the strongest, most positive emotions are the most shared. Brotherhood certainly has the form to overtake The Force to become the most shared commercial of all time.”