http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/ The latest news and commentary on the economy, the markets, and business Thu, 06 Jun 2013 16:29:53 +0000 hourly 1 http://wordpress.com/ http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/#comment-42633 Wed, 06 Feb 2013 18:00:37 +0000 http://business.time.com/?p=69262#comment-42633 Reblogged this on Emily Lewis and commented:
“[E]veryone hates advertising, but everyone loves entertainment.” This is the basic sentiment fundamental to viral advertisement. The equations predicting virality may be scientifically sound but was is the virtue in that. The tough part always has been creating the advertisement.

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