Another staple for advertising success: old people doing young people stuff. The fast-food chain describes this ad as “an 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter.” Gramps takes a few falls but gets right back up, knocking over Gatorade coolers and yardage markers as he gets chased by security. Apparently Taco Bell is making the case that eating things like Nachos Bell Grande will make even octogenarians feel as if they’ve reverted to their reckless 20s, negative health effects be damned. Except, nothing in this ad says “Taco Bell.” Judging by the teaser, it could be a commercial for just about anything. But the chain promises that Grandpa has “something even wilder up his old-man sleeve for Game Day,” maybe something as wild as eating Taco Bell.
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