Comments on: How Dr. Dre Made $300 Headphones a Must-Have Accessory http://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/ The latest news and commentary on the economy, the markets, and business Sun, 24 Mar 2013 00:00:12 +0000 hourly 1 http://wordpress.com/ By: Emily Lewis http://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/#comment-39963 Thu, 17 Jan 2013 22:10:25 +0000 http://business.time.com/?p=66485#comment-39963 Reblogged this on Emily Lewis and commented:
The Beats Heaphones appear to be an overnight success, however a lot of strategy, branding, and blue ocean marketing were at work in this product.

Books I suggest that give other examples are Blink by Malcolm Gladwell, and Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.

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