Buying marketing lists, sending mass emails and cold calling aren’t exactly easy ways to make sales. Fortunately, there are some simpler ways to develop higher-quality leads.
The first step is to make it easy for customers to find you. Make sure you have strong landing pages with a “clear call to action” so potential customers understand your value proposition and what they need to do to get it. Your contact information should be clear and easy to find.
Keep online forms simple and to the point. Don’t drive away potential registrants by asking more questions than you need to. Make your opt-in and privacy policies clear, and offer something of value in exchange for registering, like a white paper or report. What someone is willing to register for can tell you a lot about their intentions, so make sure those reports and white papers are well targeted.
Once you’ve collected some leads, verify that the information is accurate and whether they’re likely to be part of your target audience. Prioritize those who are more likely to convert, but don’t neglect the rest of your list. Nurture them over time. Send them useful information so they think of you when it’s time to buy.
Adapted from 3 Ways to Boost Lead Generation by Maryalene LaPonsie at Small Business Computing.