These days it’s rare to see any sort of advertisement for a newspaper – let alone a TV spot as clever and well-produced as this one. Britain’s Guardian newspaper wants readers (and potential readers) to know that it excels at covering the day’s news stories from a multitude of angles and on a variety of platforms. They do so by reimagining the Three Little Pigs fable, in which the pigs burn the wolf alive, get arrested by a British swat team, are the talk of social media and are found guilty of trying to commit insurance fraud by blowing their own houses down(which sparks global riots). And all along, the Guardian is there to cover it. The ad won multiple Cannes Lion awards in the film and film craft categories.

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