If your organization is coming up on an important anniversary — 10 years since it was founded, 20 years since you first launched your most successful product — don’t miss the opportunity.
Anniversaries can inspire pride and unity, making them a perfect time to ask people to think together about why their work matters and how the organization should move forward. Start by looking back on the company’s history and the trends that have affected your work. Will these trends continue? How might they change? Recognizing these can help you anticipate new challenges you may face. Also, take the time to recommit to who you are. All organizations need to evolve, but think about what aspects or values of the organization should never change.