What’s on Tap for Black Friday: Strikes, Protests, Anger – Oh, and Some Deals Too!

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Daniel Acker / Bloomberg via Getty Images

It’s never a good idea for stores to upset customers. Considering how important the holiday period is for retailers, right now is an especially bad time to get shoppers and employees agitated. Yet this especially big week for holiday shopping will be marked with plenty of anger and disappointment aimed at major retailers.

There are many reasons people are angry with big chain stores lately, sometimes to the point of threatening boycotts and strikes. Hundreds of thousands of consumers have urged Macy’s to end its affiliation with Donald Trump, reported Businessweek, due to the Donald’s bashing of President Obama before, during, and after the recent election. Roughly one-third of respondents in a dealnews survey, meanwhile, say they won’t shop at Best Buy or its website over Black Friday weekend—fallout from the retailer’s debacle of the 2011 holidays, when customers found out their online orders placed in November wouldn’t arrive by Christmas, if at all.

What seems to really getting folks up in arms, however, is the way that commercialism is creeping into the once-sacrosanct holiday of Thanksgiving, as it becomes commonplace for stores to open with deals aplenty on Thanksgiving night. Target was the subject of worker protests last year due to its midnight opening on Thanksgiving night. This year, Target is opening at the post-dessert hour of 9 p.m. on Thanksgiving evening. Leading up to Thanksgiving of 2011, a petition at Change.org asking Target to cancel its Thanksgiving night opening received 200,000 online signatures.

(MORE: Holiday Shoppers Can Look Forward to an Extra Bloated Black Friday)

In 2012, there are more than 140 Change.org petitions imploring Target and other stores to do the right thing and keep Thanksgiving as a day of rest, not shopping. Within a couple days of Turkey Day, one Change.org petition targeting Target’s intrusion on the family time of store workers has garnered over 350,000 supporters. The petition states that it is “inhumane and inconsiderate” to ask employees to work go into work after their holiday dinner and then work through the night into Black Friday. The note ends with a request that needles the mindset of retail marketing and mass consumption alike:

Give Thanksgiving back to families. The world won’t end if people have wait 7 more hours to buy useless junk that will be outdated in a year anyway.

Target has responded to the complaints—well, not to the bit about “useless junk,” but to the idea that it is cruelly forcing employees to work—with a blog post explaining that nearly all workers reporting for duty on Thanksgiving evening volunteered for the shifts, and that they’re getting time-and-a-half wages. Target’s not just pushing around lowly hourly workers either, the post states; company executives are also expected to work on Thanksgiving and/or Black Friday.

Target, you see, is first and foremost a “family-focused retailer and we want to do everything we can to respect the time our team members spend with their families,” one Target executive says. The extra Thanksgiving night hours were also added out of concern for families. “Our opening time this year reflects the feedback we have heard from our guests,” the post reads. “Many prefer to shop following their family gatherings rather than in the very early hours of the morning.”

(MORE: Don’t Look Now, But Cyber Monday May Have Already Started)

Target, of course, isn’t the only store opening for Black Friday on Thursday. Shoppers are facing an extra bloated 2012 Black Friday with Toys R Us and Walmart kicking off Black Friday deals at 8 p.m. on Thanksgiving. Target isn’t the only store being asked to rethink its Thanksgiving hours either. One SignOn.org petition started by a Walmart worker in Wisconsin states:

As the largest employer in the country, Walmart could be setting a standard for businesses to value families, but instead, this is another Walmart policy decision that hurts the families of workers at its stores.

I urge you to give Walmart employees their holiday back… Walmart can do the right thing, and give Thanksgiving back and allow workers to spend time with their families.

Walmart may have especially big problems this week because protesters aren’t merely voicing their displeasure with the world’s largest retailer online. Some workers’ groups are planning protests in front of stores over pay and benefits, though it’s difficult to gauge how widespread the protests will be. Bloomberg New reported that a few dozen Walmart employees in the Seattle area went on strike last week, that more workers may go on strike, and that as many as 1,000 protests (online and outside stores) could be mounted this week.

(MORE: E-Retail Strikes Back! Amazon’s Latest Strategies in War for Holiday Shopper Dollars)

Will the protests have any effect on Black Friday (or Thursday) sales? Experts told Bloomberg that it’s unlikely consumers will alter their Black Friday plans just because of a few disgruntled workers marching with signs in front of Walmart:

“Shoppers in the parking lot will say ‘Oh, that’s terrible — OK, where do I get my discounted electronics,’” said [Northwestern University labor relations law professor Zev] Eigen, who is based in Chicago. “That’s one of the big challenges for thelabor movement. We’ll sign online petitions, but we won’t vote with our wallets.”

Which brings up the line of questioning: Is it retailers that are ruining Thanksgiving? Or is it that shoppers are ruining Thanksgiving by playing along with retailer intrusions on the national day of thanks? Who is to blame—the stores or the people who are extra eager to shop in the stores? While one segment of the population reacts to Thanksgiving store hours with a scornful How dare they!, another group wonders How early can I leave the dinner table to go shopping?

“It makes sense then for retailers to just open the doors” on Thanksgiving, MarketWatch story notes. “They wouldn’t if we didn’t walk through them.” No one is forcing consumers to walk through them, many experts explained in the story:

“There will be a lot of backlash on blogs and such, on family values and how we’re becoming too commercial,” says the San Diego State University marketing professor [Miro Copic]. “But at the end of the day, it’s a choice. If I’m a retailer and I’m open, I’m telling you that you don’t have to come, but I’m giving you a convenience if you want to come.”

And so we will hear about how Thanksgiving should be renamed “Thanksbuying,” and columns will ask questions about how trivial holiday shopping deals are in the grand scheme of things:

When people, as they grow older, remember the best holidays of their lives, is it some discounted gift that they recall with warmth and fondness? Some deal that they found? Or is it the family members and loved ones with whom they spent the holiday time?

(MORE: Ouch! Majority of Hot Holiday Toys Cost $50 or More)

We’ll also read about how the extra store hours are literally killing Thanksgiving:

RIP, Thanksgiving. Time of death: 8 p.m. Nov. 22, 2012.

Which, let’s note, is the same time stamp likely to show up on the coroner’s report for the first shopper of the season trampled to death while fighting to grab a door-buster sale on an LCD TV.

But will any of these sentiments, wise and insightful as they may be, stop stores from opening or stop people from wanting to go shopping the moment doors open?

7 comments
livingsimple
livingsimple

To simplify - if the consumer stopped participating in this holidaycommercialism and focused on what was truly important - family, friends andmaking lasting memories then the retail industry may back off.Well, I for one will be avoiding the mayhem and enjoying the luxury of thetrue holiday spirit. Any one else???

knd1
knd1

Honestly the stores are really to blame and so are the shoppers. Having worked in retail I've come to understand that a company will do whatever the customers want them to do. The idea is to make money, and you have to realize the idea of opening on Thanksgiving had to come from somewhere. As long as I've been working I cannot recall but one Thanksgiving that I didn't have to work until at least 6 pm. My problem with those that are ranting and raving about this is that they are the same people who want to complain about the economy and the lack of jobs. Everything can't go our way all the time so at what point do we compromise. I will actually be working this Thanksgiving myself and as much as I would like to be home with family I am just as thankful to have a job to go to. Life isn't fair and working on holidays REALLY isn't fair but neither is joblessness. Money has to come from somewhere and I really cannot say that striking will help the situation but to each its own.

bmars22
bmars22

The stores are to blame! Whether they open at 9PM or 6AM they will have lines and will sell out of a lot of product. People are now forced to shop earlier in order to get the discounts. If the stores didn't open until 12 noon on Friday, then that would be when the shoppers shopped. Stop the retailers from taking away holidays. #stealingthanksgiving #greed

JamesWallace77
JamesWallace77

READER!  Give YOURSELF a "Black Friday".  Don't spend a dime in any store or on-line.  Hit those Thanksgiving leftovers and watch some TV or actually talk with your family instead.  You'll be the richer for it.  

currychicken
currychicken

What happen working on holidays ,All convenience store open all kind of holiday.Those employee have family too.We all complaining the loss of jobs.We are blessed .......having a job and providing family....Amen.