Mobile Marketing Means Easy Money for Small Businesses

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Here’s a number to ponder: 84 percent of small businesses that use mobile marketing techniques report an increase in new business for their efforts.

That survey, from Web.com and Lab42 earlier this year, should be enough to convince you to invest some effort in your mobile presence. Here are a few fairly simple ways to do that.

A website that’s optimized for mobile devices will make it easy for mobile users to find relevant information quickly on your website, like your phone number or how to place an order.

If you depend on local customers for your business, make sure they can find you. Put your address in a prominent place on your website and make sure it’s clear where you’re located and what services and products you offer so you’ll show up in search engines. Do the same thing on your social media profiles and pages, and consider mobile geo-targeted advertising if it makes sense for you.

Get your business on Foursquare and encourage happy customers to write a review on Yelp.

There are many ways to reach potential mobile customers. And best of all, the effort appears to be worth it.

Adapted from Small Business Mobile Marketing Tips at Small Business Computing.

4 comments
HugoSolu
HugoSolu

For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website.That sales via a mobile phone/smartphone/tablet on increased an incredible over last year. And you can expect that number to only go higher next year. (http://www.txtimpact.com/SMS-marketing.asp)

ambreen11
ambreen11

Its really knowledgeable points you have here. Mobile marketing is an effective way to reach out to more customers. You should be prepared before delving into the world of mobile marketing. This includes thinking about your target audience and the marketing strategy you wish to use. Plan your strategy with your clients in mind, so you can create something that will entice them to patronize your goods and services.http://www.buraq-technologies.com

KaySingh
KaySingh

It is better to create a responsive website as opposed to having separate versions of your website for each device. Responsive design is a new approach where the same website scales to fit different screen resolutions.

MCSaatchiMobile
MCSaatchiMobile

having a prominent phonenumber and address is perhaps the easiest thing to do that will increase interactions and thus sales from your users.

If they cant find you or contact you, then very often they will look elsewhere!

M&C Saatchi Mobile

http://www.mcsaatchimobile.com