Sales of Greek yogurt have taken off, doubling in less than five years, and now accounting for 21% of all yogurt sales, up from under 2% in 2006. The popularity of Greek yogurt seemed to reach a peak in early 2012 when even Ben & Jerry’s jumped on the trend and began offering its own flavors. The fad achieved new highs this summer, however, with Greek yogurt specialist Chobani opening its first ever “yogurt bar” in New York City. Another yogurt-ery, the Yogurt Culture Company, also opened this summer in New York City, featuring design-your-own fresh or frozen yogurt.
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