Selling an idea to your organization works best when you have internal fans. When people admire your idea, it confirms it’s a good one. These people can contribute time and expertise, and can recruit other supporters. Here are three ways to build your fan base:
- Enlist yourself. Others can sense if you are not genuinely committed. And if they get that feeling, they are bound to ask: “If he is not really into it, why should I be?”
- Talk about what you want to do. Be transparent, to anyone and everyone. Give them a complete picture. And, tell them not only the positives, but the negatives too.
- Offer the chance to act. Present potential followers with real work to do, no matter how small. It’s to your advantage and theirs if you can act together.