Get Personal with Marketing and Net More Sales

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Think you know your customers? Turns out, knowing the four distinct personality trait categories that people fall into can give you the edge when it comes to making more sales and increasing revenue.

The Quant Method, currently in beta, is a behavioral marketing strategy that claims to “create chemistry between clients and their customers” and influence people through their personality type. Businesses can learn their customers’ personality types and then tailor communications to build trust and break down a consumer’s resistance to buy.

According to TQM there are four main types of personalities, and each type processes information differently, especially when making a buying decision:

Thinkers like facts and details, are unlikely to make snap decisions, and they need to be fully convinced of your credibility and competence before they buy.

Masterminds tend to be fast-paced and results-oriented. They get right to the point. Sell trust and value, and anchor your pricing realistically.

Olympians take an expressive, aggressive approach to business and are easily bored. Maintain their interest by explaining how your offer affects them directly and personally.

Diplomats are friendly, compassionate, “feeling” people who want to contribute goodness to the lives of others. Show empathy, and give them rock-solid guarantees.

Knowing more about personality types can help you optimize email messages and websites to include specific landing pages with information that the four different personality types like in order increase conversion rates.

Adapted from How to Boost Sales by Marketing to Different Personality Types at Ecommerce-Guide.

8 comments
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Marketing List
Marketing List

The key is to identify the personality types of your prospects and

customers and market to them with personality-type specific messages.  

Increase Sales
Increase Sales

There are many yet unfamiliar ways that help can help business to gain more costumer. As this method use, this can help you to increase your revenue.

Rocio Ramos
Rocio Ramos

So they key is to find your personality type and market to them? Or should you find a few and develop a few marketing campaigns? How does this relate to B2B? 

Milou8
Milou8

Good question, Rocio.

The key is to identify the personality types of your prospects and customers and market to them with personality-type specific messages. 

    A B2B example:

      If your prospect is a Thinker they like a buttoned up presentation with lots of facts and details. No detail is too small. They analyze everything and so take a while to make up their minds. They are task-oriented.

     If your prospect is an Olympian facts and details will bore them, though they love testimonials from satified customers. The aso live to have fun and are playful. They will want to like you before they buy from you. They are people-oriented.  They are decisive and are the first of the personality types to buy.

    The Thinker doesn't really need to like you. They just want the  facts.

    And so it goes from type to type. Each type has its own set of buttons.

Jay     https://quantmethod.com

Rocio Ramos
Rocio Ramos

 Thanks Jay! I appreciate the advice, I will check out the site!

Milou8
Milou8

Paul, thanks for

mentioning The Quant Method.

We make it easy to identify

customer personality types.

Our API allows our clients to administer our

personality test seamlessly to their customers and segment them by personality

type.

We also show clients how to approach each

segment along the path to purchase. Our test takes just two minutes and

correlates 100% with the lengthy "gold standard" personality tests.

Jay

Jay Rosenberg www.quantmethod.com

RaziHassan
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