|As companies wade into social media, many find that it’s challenging to develop sound legal policies about the use of this technology. Sharon Toerek, a partner at the Cleveland law firm of Licata & Toerek, says too many companies construct social media policies in a vacuum. “It requires a multidisciplinary approach,” she advises. “You need input from all the groups in the organization.”Toerek and Lisa Zone, a senior vice president at the public relations firm Dix & Eaton, offer these guidelines for companies engaging in social media:
Adapted from “Some Social Media Policies Are Unlawful” at Baselinemag.com.