Consumers are very reluctant to reveal personal information, according to a new survey, so you may want to limit what you ask them – and make it clear what you plan to do with the data.
A third of consumers are unwilling to trust any organization with their personal data, according to the survey conducted by Pitney Bowes. And the numbers get worse when it comes to issues like race, sex, religion or politics.
- 76% of respondents are unwilling to share their political persuasion
- 71% won’t share their religious affiliation
- 54% won’t tell you their ethnicity
- And 45% won’t share their sexual preference
Customers are only slightly more willing to give you their credit card and financial information.
Adapted from Business Is Failing the Trust-Factor Test at Baseline Magazine.