Fastest Growing Segment of Piracy? Live TV

Illegal streaming of live television programming online now comprises more than half of all Internet copyright infringement, according to a new study.

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A new Google study entitled “The six business models for copyright infringement,” just released with the UK’s PRS (Performing Right Society) for Music, finds that live TV is the fastest-growing segment of copyright infringement. (To see the others, click on the image at right.) Global pageviews of live TV sites were up 61 percent for the year ending May 2012.

Live TV sites link to illegal streams of network and paid TV. The study looked at 51 live TV sites — it doesn’t mention any of them by name, but a couple of popular ones are Sidereel.com and TVDuck.com, which feature a mixture of legal and illegal content — and found that a third of them are based in the United States.

Two-thirds of the sites are funded by advertisers, and “compared to the other segments Live TV Gateway has very high levels of direct access and referrals from social networks.” Live TV sites are more likely than the other business models to have mobile sites and social network presence “in the form of a social networking ‘action’ icon, for example Facebook ‘like’ buttons, Twitter ‘tweet’ button or similar.”

P2P sites still get the most visitors

Researchers looked at 29 P2P sites; again, while they are not mentioned by name, the largest gets 2.1 million unique UK visitors per month (compared to 1.1 million unique UK visitors at the most popular live TV site). The UK-based study didn’t track monthly U.S. visitors by site, but did look at global page views across categories, using data provided by Google.

P2P sites are the most dependent on advertising of any of the business models looked at: 86 percent of them are funded by advertising.

Overall, “both Live TV Gateway and P2P Community sites, the two largest  and fastest growing segments, tended to link to content on other sites or services rather than host the content,” the researchers found.

To fight piracy, “follow the money”

Theo Bertram, Google’s UK policy manager, said in a statement:

Our research shows there are many different business models for online infringement which can be tackled if we work together. The evidence suggests that one of the most effective ways to do this is to follow the money, targeting the advertisers who choose to make money from these sites and working with payment providers to ensure they know where their services are being used.

The research was conducted by BAE Systems Detica, and you can view the full report here.

Republished with permission from paidContent, which writes about the transformation of the media-and-entertainment industries in the digital era, with a focus on emerging-business models and technologies.

Read More from paidContent.org:

Netflix Just Became Cable’s Biggest TV Network

The Future of Media and Forcing New Content into Old Models 

16 comments
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jAyajade
jAyajade

in the fifth paragraph, I believe you meant 'English-language' as opposed to ' English-languish' ......

Josie Gaytan
Josie Gaytan

Condoms to sin all night long. The Bible for forgiveness 

TheyLieAboutUsernames
TheyLieAboutUsernames

Isn't it 'swag' and not 'schwag' which more commonly refers to low grade marijuana? Schwag may technically be an informal variant of swag but really? How is adding two letters informal? And how lazy do you have to be to use an informal variant of swag? You're talking about weed, man.

Firozali A.Mulla
Firozali A.Mulla

It has been Barclays all this time . Must be something

very wrong with the management of Barclays. Barclays has reported a plunge of

71% in statutory profits for the first half of the year. The bank said the

statutory profit before tax to June 30 was £759m. Releasing the figures,

Barclays said it had delivered £20.5bn in gross new lending to UK households

and businesses. Executive chairman Marcus Agius said recent events had been

"challenging" for Barclays. British bank Barclays Plc on

Friday apologised for an interest rate rigging scandal that

has rocked it and the banking industry in the past month as it beat

expectations with an underlying half-year profit of more than 4 billion pounds.

"We are sorry for the issues that have emerged over recent weeks and

recognise that we have disappointed our customers and shareholders,"

Chairman Marcus

Agius said. "I am confident

we can, and will, repair the reputational damage done to our business in their

eyes and those of all our stakeholders," Agius added, reaffirming a

commitment to deliver a return on equity of 13 per cent. For

years, allegedly serious people have been issuing dire warnings about the

consequences of large budget deficits - deficits that are overwhelmingly the

result of our ongoing economic crisis. In May 2009, Niall Ferguson of Harvard declared that the

"tidal wave of debt issuance" would cause US interest rates to soar.

In March 2011, Erskine Bowles,

the co-chairman of President Barack Obama's ill-fated deficit

commission, warned that unless action was taken on the deficit soon,

"the markets will devastate us," probably within two years. And so

on. Well, I guess Bowles has a few months left. But a funny thing happened on

the way to the predicted fiscal crisis: Instead of soaring, US borrowing costs

have fallen to their lowest level in the nation's history. And it's not just

America. At this point, every advanced country that borrows in its own currency

is able to borrow very cheaply. The failure of deficits to produce the

predicted rise in interest rates is telling us something important about the

nature of our economic troubles (and the wisdom, or lack thereof, of the

self-appointed guardians of our fiscal virtue). Before I get there, however,

let's talk about those low, low borrowing costs - so low that, in some cases,

investors are actually paying governments to hold their money. For the most

part, this is happening with "inflation-protected securities" - bonds

whose future repayments are linked to consumer prices so that investors need

not fear that their investment will be eroded by inflation. Even with this

protection, investors used to demand substantial additional payment. Before the

crisis, US 10-year inflation-protected bonds generally paid around 2 per cent.

Recently, however, the rate on those bonds has been minus 0.6 per cent.

Investors are willing to pay more to buy these bonds than the amount, adjusted

for inflation, that the government will eventually pay in interest and

principal. So investors are, in a sense, offering governments free money for

the next 10 years; in fact, they're willing to pay governments a modest fee for

keeping their wealth safe.

Now, those with a vested interest in the fiscal crisis story have made various

attempts to explain away the failure of that crisis to materialize. One

favorite is the claim that the Federal Reserve is keeping interest rates artificially

low by buying government bonds. But that theory was put to the test last summer

when the Fed temporarily suspended bond purchases. Many people - including Bill Gross of the giant bond fund Pimco - predicted a rate spike. Nothing

happened. Oh, and pay no attention to the warnings that any day now we'll turn

into Greece, Greece I tell you. Countries like Greece, and for that matter

Spain, are suffering from their ill-advised decision to give up their own

currencies for the euro, which has left them vulnerable in a way that America

just isn't. The big thieves hang the little ones. -Czech

proverb I thank you

Firozali A.Mulla DBA

Godfrey Buillon
Godfrey Buillon

Hmmm the British Health Service will have their hands full with STD's and Abortions after the games. That's the investment they probably want. Idiots!

Raymondqa
Raymondqa

like Cheryl explained I didn't know that any one able to profit $5222 in 1 month on the internet. did you see this(Click on menu Home)

Raymondqa
Raymondqa

Jacob explained I'm blown away that a single mom can get paid $8378 in four weeks on the computer. did you look at this(Click on menu Home) 

WTF
WTF

What a biblical blunder! 

Albin
Albin

I think that sincere Olympians who receive both a free Bible and a contradictory free condom will be utterly confused and will certainly fail in their events, for lack of moral clarity.  I hope there will be a scientific study to prove the case.  

gracetoday
gracetoday

At 15$ a piece, this sounds like a business investment

Tritiumx
Tritiumx

Want to fight piracy and make sure your digital product is payed for? Follow these three easy steps!

1. Offer it at a reasonable market price (hint: a $50 dvd is not market value!)

2. Make accessing/using your product as convenient as technologically possible. It must be on demand, not one night a week at 10:00pm.

3. Respect your valuable customers who are willing to pay money for your intangible product.

Congratulations! You are successfully fighting piracy.

Supamonkey
Supamonkey

Ever since the my University's IT department (temporary) blocked my wifi MAC for downloading torrents in spite of my best efforts to hide/encrypt the stream, I've become a big fan of live streaming sites. :-). Its a cat and mouse game that's being played for over a decade now. From napster to limewire to torrents and live streaming. The fight goes on.   But what's surprising is that, if I do find a show/movie/song interesting enough for a second viewing, I do buy the blu-ray/DVD/mp3 to enjoy it better.