How many times have you visited a website hoping to find just what you were looking for only to run into a meaningless collection of buzzwords? Avoiding that kind of muddled messaging is important to your startup’s success.
Here are some tips from author Cynthia Montgomery (“The Strategist: Be the Leader Your Business Needs”) to help you sharpen your marketing and other customer communications:
- Explain why your products are different or better, why they matter, and how you’re able to achieve this.
- Make sure your customers know you’re dedicated to them and appreciate them.
- Avoid meaningless buzzwords like “best of breed” and “paradigm shift.”
- Back up your message with metrics and passion – but keep it concise. Can you summarize your company’s value in an elevator pitch?
Adapted from Is Your Company’s Messaging Meaningless? at Baseline Magazine.