How to Use Social Media to Boost Sales and Customer Service

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Social media has unnerved businesses and given consumers unprecedented power by letting them take complaints straight to the internet, where they can be read by anyone before a business can even see and respond.

But this brave new world of social media can also benefit your business. It lets you see what customers think about you – and your competitors – so that you can make much needed changes to your products and services and find unhappy customers of your competitors who might be ready to switch. You can find and work with customers who are big influencers, and you can even use social media as a free focus group.

And an unhappy public customer can become a big public relations win if you respond quickly and thoughtfully.

Adapted from Ten Ways Social Media is Changing Sales and CRM at Enterprise Apps Today.

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