Customer Complaints Can Help Your Company

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Here’s something most small business owners have probably never considered: Customer complaints don’t have to be considered a problem. In fact, they can be a tremendous source of goodwill and business opportunity.

Make a friend: Deal with your customers with honesty and respect (and prompt answers) and you earn a loyal customer, not to mention referrals and positive reviews and social media postings.

Learn something important: Complaints just might alert you to important changes you need to make to your products and services – which in turn can lead to more growth for your small business.

Adapted from A Dozen Simple Ways to Improve Customer Relations at Enterprise Apps Today. Paul Shread is Editor in Chief of the IT Business Edge Network.

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