Respond Thoughtfully to Online Customer Feedback

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Whether you’re a small company or a Fortune 500, customer feedback matters. But it can be tough to navigate online feedback. Which reviews are valuable and which are unreliable? Consider the following when dealing with the negative ones:

  • Seek a solution. Post a response and offer a way to turn the situation around. Always extend an olive branch if you can.
  • Don’t treat all comments equally. Anonymous reviews should never receive the same attention as authored comments.
  • Invite comments. If you’re open to hearing input, you’re more likely to hear positive things. Create forums for discussions about products or services, allow customers to post video testimonials, and keep social media lines open.

Adapted from “What Angie’s List Knows About Customer Reviews” by Angie Hicks.

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