Honest Tea and Honest Ade were created by Seth Goldman and Barry Nalebuff, who met when Goldman was a student in Nalebuff’s class at the Yale School of Management. They sought to produce beverages that were simple, healthy, and refreshing, neither too sugary nor too watered-down, and the first batches of tea were brewed in 1998 in Goldman’s kitchen. On the company’s 10th anniversary in 2008, Coca-Cola purchased a 40% stake in the company. As of 2011, Coca-Cola —which boasts a portfolio of 3,500+ beverages — has owned Honest Tea outright.
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