Turn Your Employees into Company Advocates

  • Share
  • Read Later

Loyal, passionate employees benefit a company as much as dedicated customers. They stay longer, work more creatively, and go the extra mile. So how do you turn employees into advocates for your company and its work?

  • Throw out the annual employee survey. They’re unwieldy and unreliable. Survey employees often, but just ask a few simple questions. Try: How likely would you be to recommend this company to a friend as a place to work? How likely would you be to recommend the company’s products or services to a potential customer?
  • Give employees unfiltered customer feedback. When frontline employees hear directly from customers they respond. Positive feedback inspires them to keep up the good work. Criticism often motivates them to improve their performance.

Adapted from “Transform Your Employees into Passionate Advocates” by Rob Markey.

Visit Harvard Business Review’s Management Tip homepage

Purchase the HBR Management Tips book