http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/ The latest news and commentary on the economy, the markets, and business Thu, 06 Jun 2013 16:29:53 +0000 hourly 1 http://wordpress.com/ http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/#comment-17901 Thu, 05 Apr 2012 00:38:39 +0000 http://business.time.com/?p=33228#comment-17901 [...] MORE: Did Burger King Wait Too Long to Reinvent Itself? [...]

]]> http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/#comment-17886 Wed, 04 Apr 2012 20:17:17 +0000 http://business.time.com/?p=33228#comment-17886 [...] Interesting stuff coinciding with the recent news of Burger King loosing 2nd place to Wendy’s and at about the same time introducing new menu, new marketing…http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/http://business.time.com/2012/03/30/how-wendys-finally-knocked-burger-king-down-a-notch/ [...]

]]> http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/#comment-17865 Wed, 04 Apr 2012 17:02:18 +0000 http://business.time.com/?p=33228#comment-17865 [...] (MORE: Did Burger King Wait Too Long to Reinvent Itself?) [...]

]]> http://business.time.com/2012/04/03/did-burger-king-wait-too-long-to-reinvent-itself/#comment-17783 Tue, 03 Apr 2012 19:42:18 +0000 http://business.time.com/?p=33228#comment-17783 [...] TIME asks whether BK waited too long, answering “no;” that they still have the Whopper and can stage a comeback. The problem is, it’s unclear how much the Whopper still does for the BK brand. It doesn’t have the same brand significance that it once had. The new stuff has been done already. Even the spokespeople who haven’t caused controversy are celebs who have appeared in a number of other ads recently — David Beckham for his own H&M line of underwear; Salma Hayek for milk ads; Jay Leno for Acura, the first and last during the Super Bowl. [...]

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