Comments on: The 10 Best Brand Extensions Ever (According To Me) http://business.time.com/2012/03/14/the-10-best-brand-extensions-ever-according-to-me/ The latest news and commentary on the economy, the markets, and business Sun, 24 Mar 2013 00:00:12 +0000 hourly 1 http://wordpress.com/ By: There’s Change. And There’s Meaningful Change That Resonates | The Mythic Marketer http://business.time.com/2012/03/14/the-10-best-brand-extensions-ever-according-to-me/#comment-27159 Mon, 20 Aug 2012 13:13:12 +0000 http://business.time.com/?p=30975#comment-27159 [...] In some cases we try to force big change through significant reinvention (Bells! Whistles! Big Claims! Bolted-on Services!), but the results usually aren’t sustainable and even tend to erode fragile trust. We’ve all felt wronged when our favorite brand tried to become something it’s not. [...]

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