Most plastic surgery procedures are considered non-essential, or elective—as in, the patient can elect to have work done, just don’t expect health insurance to cover it. Or as in: When the economy’s shaky and money is tight, it makes sense that fewer people elect to spend out of pocket for boob jobs, facelifts, and the like, mostly because they don’t have the money to spend. The fact that elective cosmetic procedures rose by 5% last year could be viewed as an indication that the economy is recovering.
If you look hard enough at the data, you can find manifestations of the economy’s wellbeing just about anywhere. How often parents change kids’ diapers, and sales of everything from men’s underwear to hard liquor have been construed as indicators of the state of the economy.
During the heart of the recession, one sign of the times was that people were scaling back by opting for cheaper cosmetic surgeries instead of pricier procedures. Last year, reports USA Today, the American Society of Plastic Surgeons (ASPS) statistics reveal that there was a 5% increase in overall cosmetic procedures, including a 2% rise in surgeries and a 6% rise in minimally-invasive procedures such as Botox, compared to 2010.
The ASPS’s press release welcomed the news, but at the same time the organization’s president, Dr. Malcolm Z. Roth, admitted that “the overall growth in cosmetic procedures is being primarily driven by a substantial rise in minimally-invasive procedures.”
The way in which cosmetic procedures are rising, then, may be an indication of continued economic struggle, with consumers electing to go with cheaper procedures (chemical peels, Botox, laser hair removal) partly because they don’t have the money for invasive, big-ticket surgeries like rhinoplasty, a.k.a., nose jobs, which were actually down 3% last year.
For that matter, none of the five most popular cosmetic surgeries for 2011 (breast augmentation, eyelid surgery, facelift, liposuction, nose reshaping) grew significantly for the year, experiencing increases in numbers of 5% or less. And in two cases (nose reshaping, eyelid surgery), there were more surgeries in 2010 than there were last year.
The growth areas for plastic surgery, if you will, are for pectoral implants, buttock implants, buttock lifts, cheek implants, lip augmentation, and chin augmentation. All of these surgeries experienced an increase of 38% or more in 2011.
Overall, though, the plastic surgery business is down quite a bit compared its booming, pre-recession heyday. In 2005, an all-time record of 2.1 million cosmetic surgeries were performed in the U.S. Last year, there were about 1.58 million such surgeries, a rise of 2% from the year before—but down by about half a million from six years prior.
I guess that’s one way we’ll all be able to tell when the economy is faring better: We’ll be able to see it directly on the non-expressive faces of people all around us.