Montel Williams became famous as a talk-show host, but his latest gig is shilling for payday loans. “Montel believes that a short term loan from MoneyMutual’s network of participating lenders can provide the immediate assistance to avoid costly fees,” a message on the company’s website reads. MoneyMutual is a middleman that connects cash-strapped consumers with payday lenders. In exchange for the promise of “fast and secure short term cash,” though, consumers can end up paying loan fees that are the equivalent of more than a 100% interest rate. Consumer advocates blast payday lenders as opportunists who take advantage of low-income borrowers and trap them in a revolving door of debt.