Launched: 2007
Membership: 6.5 million
Brand partners: 2,500
CEO: Adam Bernhard
What makes the site different from its competitors?
“We are a West Coast casual company and a lifestyle destination all in one place. We like to have a well-blended mix of the different verticals on a particular day. There’s Home available every day. There’s Kids available every day. There’s jewelry, beauty, women’s ready-to-wear, shoes, travel. Every day we have something that’s being offered to our consumer.”
How is the company able to bring designer goods at such lower prices?
“Most people understand the life cycle of a garment—from production to inventory to retail, and they know there’s markup every step of the way. There are minimums that factories are requiring for companies [and] we help the brand with their margins by providing a customer base for the back stock.”
What are the best selling items for women and men?
“Right now, boots are screaming sellers. One of our biggest categories is denim, as well as dresses and outerwear. Beauty has also been exceptional for us.”