Cheapskate Wisdom … About Products Bearing the ‘Trump’ Brand

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“If you were the purest of a luxury consumer, you wouldn’t touch this stuff with a ten foot pole.”


That’s NPD group analyst Marshal Cohen being quoted in a story exploring whether goods marketed with Donald Trump’s name—including Trump Tea, Trump Signature Collection clothing and accessories, and Trump Ice bottled natural spring water—are true luxuries worthy of top dollar, or just hype.

The verdict seems to be the latter.

Trump’s dark chocolate, for instance, is described by one expert as “one-dimensional.” And that overall, this is an instance “where packaging and image is much more important than a quality artisan-type product.”