Walgreens is selling cans of its own private label lager, Big Flats 1901, for about 50¢ a pop. Bottles of wine have been going for as little as $4.
The Chicago Tribune reports that more than half of Walgreens stores around the country are now selling the private label brew, which typically sells for $2.99 a six-pack. As for wine:
Walgreens also plans to launch a red wine called Colby Red next month. Colby Red is made through a partnership with Australian winemaker Daryl Groom and Napa, Calif.-based Treasury Wine Estates, which owns Beringer, Lindeman’s and Penfolds. The brand, named after Groom’s 12-year-old son, who was born with heart defects, will be dedicated to raising awareness for heart disease. Colby Red will have a suggested retail price of $12.99.
This isn’t Walgreens’ first wine label. The company launched Southern Point in December 2009 for $3.99. It followed up with David Stone for $7.99 in March.
So how does this stuff taste? I haven’t had the pleasure of being able to do any taste tests. Here’s a snippet of a review of Big Flats by a Sioux City Journal beer blogger:
Overall, this beer is drinkable, especially at colder temperatures, and might even be decent after a lawn mowing session…
But, for $2.99, what do you expect?