“The less people wash their jeans, the better their jeans become.”
So says a Levi Strauss & Co. executive, quoted in a WSJ story.
In other words: Save the money you would have spent on water and laundry, while at the same time saving the life and look of your jeans.
The Levi’s exec wears jeans every day, and does a “comprehensive cleaning” of a pair only after wearing them for six months.