Cheapskate Wisdom … About Pricey, High-Profile Liquor Brands

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“Expensive, luxury alcoholic drinks are a really great deal—for those in the business of selling them.”

The quote comes from a WSJ story about how many blind taste-testers pick cheaper brands of liquor and wine about as much as they choose the pricier labels—meaning that many consumers pick the more expensive booze because of the brand and the accompanying upscale image, not because of the taste.

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