Cheapskate Wisdom … About Infidelity

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“Infidelity often pays off better than blind loyalty.”

From a NY Times story about how consumers fall in love with their cell phones—and how this is unhealthy in more than one way.

People get so comfortable with, and so attached to their phones that they’re really, really reluctant to go through the “upheaval” of switching. And guess what? The handset manufacturers, marketers, and wireless providers take advantage of this irrational attachment. Just as cable, Internet, and insurance bills will undoubtedly rise unless you regularly raise a stink and threaten to take your business to a competitor, as the Times story states regarding cell phones:

… companies have every incentive to raise prices on the customers they have already captured.