“50 years ago, no one needed deodorant. Mankind survived for thousands and thousands of years without it. Suddenly in the past 50 years, deodorant is an absolute necessity in polite culture. So how did that happen? Repetition creates reality; and using mass communications, repetition created the ‘deodorant reality’ for millions of people.”
From a series of posts that fall under the title “10 Money Myths that Stop You From Making Big Money at PicktheBrain.com.
The point isn’t that you should stop buying deodorant, or that it’s OK to stink; it’s that you should occasionally take a step back and evaluate what expenses are and aren’t truly necessary in your life, rather than buying into the messages spread by marketers, the masses, or your next-door neighbor.