How to create jobs

I’ve gone on and on about how not to create jobs. In the cover story of this week’s Time, I explain what will work. The piece begins:

Later this year, a marketing manager will sit down for his first day of work at HomeAway, a company that helps people rent their vacation homes online. In the firm’s sleek Austin, Texas, headquarters, a glass-wrapped building decorated with travel souvenirs, the marketer will flip on his computer and do his job — a job no one has done before. This, you see, will be a brand-new job, one of the most coveted commodities of economic recovery. How this job will come to exist is at the heart of the most pressing problem in the economy today.

You can read the entire story here, although I strongly recommend checking out the paper copy because there are some fantastic infographics by Lon Tweeten that haven’t made their way online.

UPDATE: And here’s a video by Craig Duff.

Related Topics: job creation, Economy & Policy
  • Latest on Business

    Associated Press

    Small Dairies Go Under as Milk Prices Sink Again

    PLAINFIELD, Vt. — The MacLaren brothers are third-generation dairy farmers, but they will likely be the last in their family.

    After working all their lives on the hillside farm in Vermont that their grandfather bought in 1939, rising to milk cows at 3 a.m., even in blizzards and sub-zero temperatures, they decided to call it quits, auctioning off their roughly 200 cows and equipment ranging from stalls and hoof trimmers to tractors and steel pails.

    Why Greece Isn't Leaving the Eurozone YetSlate

    Getty Images

    The Term “Pink Collar” Is Silly And Outdated — Let’s Retire It

    You can’t throw a stone around the internet today (if that’s even possible?) without running into the New York Times’ new study on so-called “pink-collar jobs.” The report found that over the last decade more and more men have flocked to traditionally female-dominated career fields like nursing and teaching. Fascinatingly, the study disproves the commonly held belief that this transition is the result of the recession, proving that men’s migration into the pink isn’t out of some alleged desperation. Men want those jobs.

  • deconstructiva

    Barbara, thanks / props for this article …and making the cover! Will you frame the cover and hang it on your office or cubicle wall? I’m buying a dead-tree edition to see the graphics. I was a day early w/ comments: my #2 reply to your jobs bill post applies to this post, sorry for not looking in the crystal ball.
    .
    It’s frustrating that demand-creation (to spur job-creation) has no silver bullet this time like the Internet earlier (start an online biz instead of opening a “brick” store, etc.). Your article gave diverse examples to increase / create markets or deal with our mess in new ways. Will most solutions will be local or industry-specific (as I whined yesterday) …but needed everywhere? Alas, some fields – like construction, sigh – still need lots of money for equipment, contractors, supplies, etc. Creating a web site to help others deal with empty homes is one thing (for example), but someone still has to do the work.
    .
    But again, thanks for your COVER story. It will help us ponder new ideas. I’ll be trying. If the jobs aren’t there, create one …but one that lasts (or pays well while it lasts, close enough!).

  • deconstructiva

    …hmm, and re: graphics in dead-tree but not online, could this be part of the media print / online solution? Get basic info. free online but buy dead-tree for the extras? It’s a hassle to set up a paid online subscription but easy to pick up a copy at the store with the groceries. Maybe your cover experience here (must be a great feeling!) can help your own magazine’s bottom line.

  • http://www.rodgermitchell.com Rodger Malcolm Mitchell

    A good way to create jobs would be to eliminate the FICA tax and have the federal government support Medicare and Social Security. Eliminating FICA would put more money in the hands of business, stimulating hiring, R&D, production, etc. Eliminating FICA also would put more money in the hands of the people, stimulating buying.

    The government is about to put a toe in the water by eliminating the employers’ side of FICA for new hires — another example of the tentative “too-little, too-late” approach this administration prefers.

    For those who claim large deficits are “unsustainable” (whatever that means), or cause inflation, last year we had a $1 trillion + deficit. Today, the debt exceeds $12 billion — an astounding 1,400% increase in just 40 years. No federal checks have bounced, where’s the inflation and where’s your evidence?

    Rodger Malcolm Mitchell

  • bryanfromhouston

    Roger.
    You’re arguing with a tree. In this country, we currently have a firm dichotomy. One group is firmly planted in the land of facts, evidence and rigorous testing of any assumptions. The other exists on conspiracy theories, ia afraid of its own shadow and wouldn’t recognize a fact if the entire library of Congress dropped from the sky on their house. So, please save us- really me, from any further embarrassment….too many Americans are just fact and evidence averse these days preferring Alice in Wonderland economics over the reality (which is unreality) theather which accurately explains our situation. Thanks.
    Bryan

  • http://rodgermmitchell.wordpress.com Rodger Malcolm Mitchell

    Right Bryan,

    The problem with facts is you actually have to study them, think about them, analyze them and then be willing to let go of your preconceived notions. It’s hard.

    How much easier it is to “moo” along with the herd, mindlessly repeat what everyone else says, and rely on intuition. Thus, we have the debt hawks, newspaper editors and oft-quoted economists, who using absolutely no historical data, are sure in their guts that zero money growth is better than deficits and government spending.

    They got this idea from the Republican hero, Ronald Reagan, who said, “The problem is government,” just before he (correctly) ran the biggest deficits (i.e. money growth) in history.

    You sound like a thinking man. So, my blog, called “Money is Debt” can be found at http://rodgermmitchell.wordpress.com. You’ll see some facts there.

    Rodger Malcolm Mitchell

blog comments powered by Disqus