Starbucks is introducing a new instant coffee called Via. It’ll cost a bit less than $1 per cup, and the company CEO, when comparing the new brew to the store product, says, “Most people will not be able to tell the difference.”
So why would anyone go to the store and pay double then? Read more about Starbucks’ new offering here. The product will be sold in three-packs for $2.95 and 12-packs for $9.95, which is certainly cheaper than buying coffee at a Starbucks, but still a ton more than what it costs to brew your own java at home.