So you really want to encourage people to use public transportation, huh? Here’s one idea: Give them a free ride.
That’s the plan in Phoenix. It’s expected to be announced later today that fans going to and from Phoenix Suns basketball games will be allowed to ride for free on the city’s newish light rail train. All fans will have to do is flash a game ticket in order to snag a free ride.
Concertgoers attending shows at the US Airways Center, where the Suns play, will likewise get complimentary transportation to and from performances by showing their tickets. This is certainly one way to get people to leave their cars at home.