Who Sells the Cheapest Eyeglasses?

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The WSJ’s Cranky Consumer shops for spectacles at Costco, Sears, online retailers, and a mom-and-pop glasses store. (Sidenote: Why are these stories always written with the plural “we,” yet there’s typically only one writer doing the testing? Were two people really trying on eyeglass frames at the same time?) The verdict? Online seems like the way to go, especially since companies like FramesDirect.com and EyeBuyDirect.com let you upload a photo of yourself, so that you can see what you’ll look like with different eyeglasses on.

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