When Buying Cheap is Dumb

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A quick shout-out to a Time.com Q&A with Boston University professor Ellen Ruppel Shell, who has a new book out titled Cheap: The High Cost of Discount Culture. The author is right on the money, excuse the pun, that, when it comes to saving, just plain buying less is a much smarter approach than buying lots of cheap stuff. Also, it’s often smarter to spend more to get quality that lasts—because in the long run, buying cheap stuff that needs to be replaced winds up costing you big time.

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