Taco Bell concerned that obesity rates not rising fast enough

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From an e-mail that just landed in my inbox:

Irvine, Calif., April 30, 2008 – Is that a rumble of hunger in your stomach, or a rumble of anticipation as you stare at Taco Bell’s all-new Big Bell Box Meal? Hunger will meet its match beginning today with a Bacon Club Chalupa, Beef Crunchy Taco, Bean Burrito and Cinnamon Twists loaded into one big box and paired with a large drink, all for only $4.99 for a limited time at participating Taco Bell® restaurants!

“The Big Bell Box will satisfy even the biggest hunger at a great value for your money,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “By combining some of Taco Bell’s favorite items and packaging them together in a convenient and portable box, we provide even better value for the hungry man.”

Taco Bell is supporting the launch of the new Big Bell Box with broadcast TV advertising featuring comedic radio personality Adam Corolla who prompts viewers to “eat like a man” and that they “deserve a meal made for men.” …

A meal made for fat men, that is. Or for a family of three (I’m figuring they share the Cinnamon Twists for dessert) looking to make ends meet in these semi-recessionary times.

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