Dutifully promoting the brand

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The view from outside the Panasia Gallery in Davos Thursday night

Yeah, that’s Rick Stengel in the middle of the picture. The event was the Time cocktail party last night. Good crowd. No heads of state that I was aware of. But there was a head of a state (New Jersey Gov. John Corzine). I spent a while talking to Mario Moretti Polegato, the billionaire founder and head of shoemaker Geox. The most important thing I learned: He came up with the idea for his well-ventilated shoes while attending a wine convention in Reno in the mid-1990s (he was running the family winery at the time). He went for a walk in the desert, his feet got all sweaty, and he decided that somebody needed to start making shoes with holes in them.

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