Dutifully promoting the brand

By TIME.com | January 25, 2008 | +

The view from outside the Panasia Gallery in Davos Thursday night

Yeah, that’s Rick Stengel in the middle of the picture. The event was the Time cocktail party last night. Good crowd. No heads of state that I was aware of. But there was a head of a state (New Jersey Gov. John Corzine). I spent a while talking to Mario Moretti Polegato, the billionaire founder and head of shoemaker Geox. The most important thing I learned: He came up with the idea for his well-ventilated shoes while attending a wine convention in Reno in the mid-1990s (he was running the family winery at the time). He went for a walk in the desert, his feet got all sweaty, and he decided that somebody needed to start making shoes with holes in them.

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mediasux

Yeah, that’s Rick Stengel in the middle of the picture. The event was the Time cocktail party

you’d think that a publication looking for ways to cut costs would have better things to spend its money on than sending someone with virtually no expertise in global economic concerns to Davos — and throw cocktail parties there. (how many journalist salaries did that cost?)

But Davos has turned into the power-elite version of the Sundance Film Festival — an event that has obviously outlived its original purpose, and exists now solely as a place to show up at to prove that you’re a player.
That Anonymous Dude

I support CC’s trip. He deserves them. I like his posts and its a small price to pay. (Though when I say support, I mean it in a spirtitual way that in no way implies paid up subscription fees or clicking on ads).

Swampland however could probably switch to Tuned In Jamie P.’s robo-poster without little decline in quality of discourse (it might even be an uptic).

And in any case, remember, once nobility, one must never drop one’s standards of APPEARANCE no matter what the price and even if TIME is symbologically reduced to eating tinned cat food every day.
mediasux

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Just to clarify. I don’t have a problem with Justin being at Davos. That makes sense. But why is Stengel there? And why is Time spending money on cocktail parties in freaking Switzerland? Time has already cut back on the number of journalists that it employs… and they are spending money on this?
That Anonymous Dude

Cause all the other ‘news’ magazines are doin it?

Plus throwing and attending cocktail parties (in Switzerland no less, with swanky guests as an added bonus – maybe Bono will drop in!) is significantly easier and more pleasurable than say, interviewing, hiring, training, monitoring, editing, etc a staff for a news magazine? Or grappling with the crystal ball for the strategy of mass media in turmoil?