That’s the view from the room in Billund, Denmark, where Ole Kirk Christiansen founded Lego in 1932. Below is a Lego storage warehouse. Yes, every one of those boxes is full of Legos.
I spent Monday talking to various people at the company, which is in the process of outsourcing most of its production to Eastern Europe and Mexico. They’ll keep making the really high end Lego Technic toys in Billund, and also keep a “concept manufacturing centre” for working on prototypes of new toys. If this reminds you of the way lots of American tech companies work these days, there’s another parallel: Most of the outsourced work will be done by Flextronics.