How Consultants Earn Their Keep

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Last year, my company hired the consultancy firm McKinsey to–okay, I don’t pretend to know what exactly they do. They buzzed around the offices for some time and when they left, a bunch of people were laid off. But they left behind this gem:

idea%20matrix.jpg

My company paid God knows what for their services, and this is what we get: an Idea Prioritization Matrix. I can barely spell it, let alone divine what it means. I’m going to fill in the blanks with a big fat marker. I believe I’ll start with the upper right quadrant, in which I shall write, “LUNCH.” Tell me what else I should write and where; I’ll fill it in and photograph it for a future post.

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