Slaves of the Colbert-industrial complex

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So why is it appalling when the kid sees an ad for sugar-infused cereal on TV and asks us to buy some, but it’s totally okay to buy the sugar-infused ice cream that Stephen Colbert has been flogging on TV and feed it to said kid?

Because it’s all meant ironically, of course! (I can’t wait for the Colbert-logo Hummer.)